How LEGALFLY Won Six New Clients at One Marcus Evans Summit

A Marcus Evans Success Story

“We gained six new clients from one Marcus Evans event. It was more successful for us than any other event,” said Gabriel Macsweeney, VP of Marketing, LEGALFLY, a service provider at the Marcus Evans European Corporate Counsel Summit.

What possibilities and business opportunities did Marcus Evans present you with? What did you find most valuable?

We valued the one-to-one business meeting format. We found the conversations to be very high quality. What made them more powerful was that delegates were pre-qualified. The people Marcus Evans finds are usually in the market for a solution, therefore more of them progress forward into opportunities. Everyone had been briefed before the event. That resulted in very high-quality meetings.

Out of all the events we attended last year, this was our top performing one. We won six new clients, and have a few more in the pipeline that we are very excited about.

Were these companies already on your radar?

They were brand new opportunities. We might have been aware of a few of those companies, but we had not had any meaningful conversations with them. Our market is huge. We have not spoken to every single potential customer in the market. This was a great opportunity to sit down with decision-makers.

Would these companies have responded to your calls or emails, if you had not met at the Summit?

There’s a small possibility they would have, if we had met at another event or if they had engaged with our advertising. But at the Summit we had a 30-minute face-to-face conversation, which is more valuable than what we get at other events. That uninterrupted time together is a key difference.

Did your account manager support you in making the most of this opportunity?

Yes.

The briefing call before the event was very helpful. He talked us through the delegates we had scheduled meetings with, we looked at who we wanted to meet, and got some information on what services they were looking for.

We also liked the fact that the Marcus Evans team checked in on us after the event. They provided tips on how to follow-up with the delegates and gave us the feedback they had on our company, which was very useful. That really differentiated Marcus Evans from other events.

The team put effort into helping us manage the sales process, on both sides, and being that connector between us and the delegates.

Looking Ahead: Upcoming 2026 Legal Summits

Following the success of recent editions, Marcus Evans will continue bringing together senior legal leaders at its upcoming Legal Summits in 2026.

The upcoming Summits will provide a focused environment for senior legal executives to exchange insights, explore emerging challenges and take part in mutually agreed upon one to one meetings designed to support practical benchmarking, solution evaluation and strategic partnership discussions.

Learn more about the upcoming Legal Summits below:

Chief Litigation Officer Summit - Official Website

September 17-18, 2026 - Encore Boston Harbor, Boston, MA

IP Law Summit - Official Website

September 17-18, 2026 - Encore Boston Harbor, Boston, MA

European Corporate Counsel Summit - Official Website

October 19-20, 2026 - Fairmont Le Montreux Palace, Montreux, Switzerland

IP Law Europe Summit - Official Website

October 19-20, 2026 - Fairmont Le Montreux Palace, Montreux, Switzerland

US General Counsel Summit - Official Website

December 10-11, 2026 - Four Seasons Resort Orlando at Walt Disney World Resort®, Orlando, FL

For more information, please contact: Kyriakos Xenophontos, kyriakosx@marcusevanscy.com