How PatientPoint benefits from the Marcus Evans Summit experience

About PatientPoint

PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care.

PatientPoint Overview

The Marcus Evans Advisory Board recognized you as a best-in-class company in your category. Why do you believe you were recognized as a standout versus your competition?

For nearly 40 years, PatientPoint has helped shape the point-of-care category by continuously evolving how patients, providers and health brands connect. We’ve built a business grounded in deep healthcare expertise, trusted relationships and a strong understanding of what patients and providers need at critical moments in the care journey.

We’ve also consistently invested in the future of the industry, from digital transformation and advanced targeting to programmatic, measurement and AI, while also remaining focused on improving healthcare experiences and outcomes.

What makes your company unique?

PatientPoint is the Point of Change company. We connect health brands with high-intent patients and providers at meaningful moments in and around the doctor’s office, helping increase awareness, support adherence and accelerate action. What makes that model unique is our ability to engage people within the context of care, when health is already top of mind and conversations and decisions are actively taking place. Through specialty-specific content, proprietary data and solutions spanning the care journey, we can deliver experiences designed around the needs of specific patients, providers and health conditions.

That combination of deep healthcare expertise, integrated capabilities, and a patient-first approach is unmatched.

What is your company’s greatest competitive advantage?

Our greatest competitive advantage is our scale. PatientPoint operates the largest in-office digital network, with 169,000 digital devices across 32,000 locations and a strong presence in more than 14 high-value specialties. That gives us the ability to reach 350 million patient visits annually across a wide range of healthcare environments while applying decades of proprietary insights to make those interactions more relevant and effective.

Our reach, data and measurement capabilities create a competitive advantage that is both differentiated and difficult to match.

Who are some of your biggest clients, and how have you helped them?

We work with the world’s largest pharmaceutical manufacturers and healthcare brands. Through relevant education, precise engagement and measurable campaign strategies, our programs have driven outcomes including increased therapy adherence, longer duration of therapy, higher first-fill rates and prescription adoption for our clients, helping brands translate awareness into meaningful patient action while supporting better health outcomes.

Website: patientpoint.com
Case studies: patientpoint.com/customer-testimonials

The Partnership

PatientPoint Health Technologies was introduced to Marcus Evans through a referral from an industry marketer. Like many organizations evaluating business development opportunities, the team carefully considered whether the Summit model would provide sufficient value compared to other lead-generation programs available in the market.

For Keith Mangas, SVP, Client Solutions, the decision ultimately came down to whether the quality of the opportunities would justify the investment. Through ongoing participation, PatientPoint has found that the value of the relationships, conversations, and business opportunities generated through the Summits has continued to outweigh those concerns.

The Challenge

Maximizing return from business development investments

As a company focused on connecting with senior healthcare decision-makers, PatientPoint is continually evaluating the effectiveness of its sales and marketing investments.

The primary challenge was determining whether a premium Summit experience could deliver stronger outcomes than traditional lead-generation programs. Like many organizations, the team needed confidence that the investment would translate into meaningful conversations, qualified opportunities, and long-term business value.

The Solution

A focused environment for quality meetings and relationship building

The Marcus Evans Summit model provided PatientPoint with access to a curated audience of senior executives through pre-arranged one-on-one meetings and structured networking opportunities.

While not every meeting resulted in a perfect fit, the overall quality of engagement proved valuable. The Summit environment enabled PatientPoint to have productive discussions with relevant prospects while benefiting from ongoing support and guidance from the account management team.

What the approach enabled?

> Direct engagement with senior healthcare decision-makers through one-on-one meetings

> Access to a concentrated audience of relevant prospects

> High-quality conversations focused on business needs and opportunities

> Ongoing support and responsiveness from an experienced account management team

> A repeatable platform for generating new relationships and business opportunities

The Outcome

Consistent value from continued participation

For Keith, the ultimate test of the program has been whether the value generated justifies the investment year after year. Although the cost requires continual evaluation, PatientPoint has found that the quality of the meetings and opportunities generated through the Summits consistently provides meaningful value in return. While some meetings naturally produce stronger outcomes than others, the overall experience has been positive enough for the company to continue investing in the program.

The result has been a steady source of qualified conversations, new relationships, and business development opportunities that support PatientPoint’s growth objectives.

Business Impact

> Ongoing access to qualified decision-makers and potential clients

> Consistent generation of high-value business opportunities

> Strong return in terms of relationship-building and market access

> Reliable account management support before, during, and after events

> Continued participation driven by the value delivered through the Summit experience

How the Summit is different from other events

Quality interactions that justify the investment

For PatientPoint, one of the biggest differentiators of the Summit model is the quality of access it provides compared with more traditional lead-generation initiatives. Rather than focusing on volume alone, the Summit experience creates opportunities for meaningful conversations with a carefully selected audience of senior decision-makers. Combined with attentive account management support, this helps maximize the value of every event.

The combination of...

> Qualified one-on-one meetings with relevant decision-makers

> A focused environment designed for meaningful business conversations

> Consistently valuable opportunities despite varying meeting outcomes

> Responsive and supportive account management

> A proven platform for building new business relationships

...creates an experience that PatientPoint continues to view as a worthwhile investment.

Results at a glance

Why PatientPoint continues to see value

A trusted source of business development opportunities

For PatientPoint, continued participation is driven by results. While the investment remains an important consideration, the team has consistently found that the value generated through meetings, introductions, and relationship-building opportunities justifies the commitment. The support provided by the account management team has further strengthened the experience, ensuring the company is well-positioned to maximize each event.

Keith’s assessment is straightforward: the Summits deliver meaningful value, the experience has been overwhelmingly positive, and the company continues to invest because the opportunities generated support its business development objectives.

Frequently Asked Questions

• How did you first hear about Marcus Evans?
  Referral from an industry marketer.

• What hesitations or concerns did you have?
  Relatively high cost vs other lead generation programs.

• Were any of those concerns valid? What was your actual experience?
  The price point will always require ongoing validation but the Summits deliver high value back.

• How would you describe the account management service you’ve had since working with the team?
  Excellent. Our account manager is always there to support us.

• How did you find the qualification and matching process for the meetings you had?
  We don’t always achieve the goal of 12 “strong” meetings but we do get a solid number of good meetings.

• Did Marcus Evans deliver everything that was promised?
  Yes, for the most part. Some meetings are better than others but overall we are very happy.

• Any other general comments or feedback regarding your experience?
  Overall, positive and we continue to invest.

Explore the PharmaMarketing Summit

The PharmaMarketing Summit is an invitation-only, premium Summit bringing leading pharmaceutical marketing executives and innovative suppliers and service providers together. The Summit’s content is aligned with key pharmamarketing challenges and interests, relevant market developments, and practical and progressive ideas and strategies adopted by successful pioneers.

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