“The Elite Summit is a very efficient way to meet new investors. We have a better chance of finding an actual investor at the Summit than at other industry events. Currently we have over ten ongoing discussions and at least five hot leads,” said Robert Meier, Board Member, Azimut International Holding, an investment manager at the Marcus Evans Elite Summit.
We met many potential investors and had interesting discussions. Our products are not very mainstream, therefore it can take time for an investor to write a ticket, but the Summit has a better chance of success. At some other industry events, investors might express an interest when there is no possibility whatsoever of them making any decision or investment. It is an efficient way to do marketing, as it is very concentrated. We meet more people in 2.5 days than we could on a roadshow. This makes it a good use of our time. It would probably take us months to get there on our own.
It is enough time to meet potential investors and find out if they are interested. As we have 120 funds, we might need to arrange follow-up conversations, but 30 minutes is a good amount of time for that initial introduction.
Other events usually have roundtable discussions, not one-to-one meetings. They have a limited number of investors, perhaps five to ten, and the companies or funds move around from one table to another. Having a total of 20 minutes to get to know five to ten people is not enough. You might get their business card, that’s it. The quality of the attendees is sometimes quite doubtful. We have 1,900 financial advisors who work exclusively for us in Italy, yet they get invited to these events. They might be interested in the subject, but they are unable to actually invest in the funds.
The type of investor we will be able to meet, if there’s a defined type of investor with potentially similar needs. It is easier for us to present to one type at a time. Secondly, the venue and who is organising the event. The availability and willingness of the organisers to introduce us to people we would not meet on our normal schedule. The booklet we receive with information on all the investors and attendees is also very helpful. It makes a big difference. Our account manager is also very helpful before, during and after the event. It is the whole package that makes a Marcus Evans Summit interesting.
Find out more about the next Elite Summit