“We are moving ahead with additional discussions with seven qualified opportunities from the Summit. It appears right now that four are likely to turn into clients,” said Dave Busch, VP Strategic Partnerships, Komodo Health Inc., a solution provider at the Marcus Evans PharmaMarketing Summit.
Busch represented Komodo Health Inc. at the recent Marcus Evans PharmaMarketing Summit, while colleagues have taken part in several Marcus Evans Evolution Summits.
My colleague (Kim Lipman) and I identified ten potential opportunities in two days, seven of which are currently moving forward with additional discussions. It appears that at least four of them will result in new business for Komodo, while there is a very good chance that others will result in future business.
The four opportunities we are currently pursuing could result in seven digit contracts for the initial projects.
Additionally, my colleagues generated numerous leads from the contacts they made at the Evolution Summit.
After the Summit, I discovered that my colleagues had previously worked with some of the companies, but with different contacts in other areas of the organizations. When we met with the executives of a couple of the organizations at the Summit, we had no prior knowledge of our companies’ previous interactions. Those are essentially new customers to Komodo. The Summit reinvigorated those relationships and started new conversations.
I can’t say if these organizations would have been targets, or if we would have known the right people to reach out to. At the Summit, we had the right people in the right environment to have the right conversations with decision-makers who had interest in what Komodo has to offer.
When I was first approached to attend the Marcus Evans Summit, I was very skeptical. The structure was very different from other events I had attended in the past, and I was not certain we would experience a positive outcome. I had not had much success securing future business at events I attended in the past. Therefore, I honestly did not have high expectations with the Summit, but a colleague convinced me to go.
It definitely exceeded my expectations. The one-on-one meeting format introduced my colleague and I to individuals who were there to find solutions to existing business problems they were currently experiencing. We were able to speak with them about those problems and how Komodo could potentially provide a solution to them. It was a mutually beneficial arrangement, and both parties were there to have those conversations. I have not experienced the marcus evans format at previous conferences I have attended. It was a great opportunity for Komodo to speak with organizational leaders that I would have typically had difficulty connecting with at other events.
We generated significant interest and participated in many positive conversations. Overall, it was a valuable event for Komodo.
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