We hired a new vendor after the Summit

“The Summit provided an opportunity to meet new vendors, and we successfully established a new business relationship by attending,” said Seth Feldman, Vice President, Marketing & New Product Development, Syros Pharmaceuticals, a delegate at the Marcus Evans PharmaMarketing Summit.

What new possibilities and opportunities did the PharmaMarketing Summit bring your way?

It introduced me to some new marketing approaches and technologies, and I connected with vendors that we could potentially collaborate with. We now have a contracted business relationship with one of them. Although the initial scope of work is relatively small, if the project goes well and our company continues to grow, we may contract for additional project work with this vendor. There are also a few other companies we are keeping track of for potential future work.

Were you familiar with that service provider before the Summit?

No, I had not heard of it before. It is relatively small and we had not needed its services before. In my previous position, we had established relationships and didn’t look for that type of service provider.

If the vendor had reached out to you before the Summit, would you have collaborated with them?

Far less likely. I get contacted very frequently by companies I have never heard of. Even if they focus on something that is of interest to me, I usually prefer to go with service providers that already have a relationship with someone I have worked with, or that they have at least heard of the company. I get so many solicitations that I just don’t have time to investigate most of them. I have to be very selective.
In this case, I was able to sit down with their executive at the Summit for a good amount of time. I understood their capabilities and unique strengths, and wanted to explore them. They had the kind of skillset we needed.

What did you think of the one-on-one meeting format?

It was very efficient. We had 30 minutes with each vendor, which was enough time to get an understanding of their approach and core capabilities. I had the opportunity to assess multiple companies.

How would you compare the Summit with other industry events?

The format was very strong. There were some very good presentations that sparked new ideas for me. I spent time with executives in similar circumstances, people I had common business interests with, as well as time with different vendors.

The Marcus Evans team was very professional, organized and friendly. They made sure that participants knew what to do, when to do it, and how they could maximize their time at the event.

Learn more about the next PharmaMarketing Summit