CMO Asia Summit 2026: Asia's Premier Marketing Leadership Forum

Singapore | September 23–24, 2026

Marcus Evans announces the return of the CMO Asia Summit, convening on 23–24 September 2026 at the Dusit Thani Laguna Singapore. The Summit is an invitation-only forum designed exclusively for senior marketing executives and Chief Marketing Officers representing leading organisations across the Asia-Pacific region.

Now in its latest edition, the CMO Asia Summit continues to serve as one of the region's most focused gatherings for marketing leadership — a space where strategy, innovation, and peer intelligence converge.

About the Summit

The CMO Asia Summit is built around a single premise: that the most valuable professional development happens through direct exchange with peers who face the same challenges, operate in the same markets, and are accountable for the same outcomes.

The 2026 programme reflects the current priorities of marketing leaders across Asia, addressing both the structural shifts reshaping the CMO role and the tactical realities of executing in a complex, multi-market environment.

The format combines compelling keynote presentations, real-life case studies, and interactive sessions — each designed to move beyond theory and deliver insight that is immediately applicable.

Program Highlights: The 2026 agenda is structured around six core areas of focus:

• The Evolving Role of the CMO

As marketing leaders are increasingly expected to function as enterprise architects — connecting brand, customer experience, and commercial outcomes — the Summit examines how CMOs are repositioning their function as a genuine growth driver within their organisations.

• Mastering the ROI Equation

With marketing budgets under continued scrutiny, the Summit addresses how senior leaders are approaching channel optimisation, budget reallocation, and the measurement frameworks needed to demonstrate value at the board level.

• Beyond Data and Algorithms

Data-driven marketing is now a baseline expectation. The Summit explores how leading organisations are going further — combining analytical precision with creative thinking to build personalisation strategies that are both effective and brand-consistent.

• Cracking the Gen Z Code

Gen Z now represents a significant and growing consumer segment across Asia. The Summit examines the approaches that are proving effective in building authentic, lasting connections with this audience — from storytelling formats to platform strategy.

• Embedding AI into Culture and Strategy

AI adoption in marketing is accelerating. The 2026 programme addresses not just the tools available, but the organisational and cultural conditions required to deploy AI responsibly and at scale.

• Collective Resilience for Growth

The Summit closes with a focus on ecosystems and alliances — exploring how collaboration between brands, agencies, and partners is emerging as a primary lever for sustainable growth.

Format and Attendance

The Summit is structured to maximise the quality of interaction between attendees. Participation is by invitation only, and attendance is deliberately limited to ensure that every session, roundtable, and networking exchange delivers genuine value.

Alongside the formal programme, the Summit provides structured one-to-one meeting opportunities between marketing executives and a carefully selected group of agencies and solution providers — each vetted for relevance to the strategic priorities of the attending CMOs.

Venue

The 2026 edition takes place at the Dusit Thani Laguna Singapore, a venue chosen for its combination of professional facilities and an environment conducive to focused, high-quality dialogue.

See the full program of the upcoming CMO Asia Summit - Apply here to request more details.