How URA generated new business through Marcus Evans

A Marcus Evans Success Story

“There was real value beyond simply attending another conference”

- Patrick Eyberg, Executive Vice President, Operations, Universal Registered Agents, Inc.

About Universal Registered Agents, Inc.

Universal Registered Agents, Inc. is a national registered agent and corporate compliance services provider supporting law firms, in-house legal departments, private equity-backed businesses, and multi-entity organizations across all 50 states.

Universal Registered Agents, Inc. Overview

Why do you believe Universal Registered Agents was recognized as a standout compared with the competition?

I believe URA was recognized because we combine nationwide capabilities with a highly responsive and personal service model. We take the time to understand how each legal department or law firm operates, and then build a practical solution around its needs. Our clients receive direct access to experienced professionals who communicate clearly, respond quickly, and take ownership of getting the work completed correctly.

What makes your company unique?

URA provides a broad range of registered agent, corporate filing, annual compliance, UCC, document retrieval, and entity management services through a single relationship. We serve as the administrative execution layer for legal departments and law firms without attempting to replace their legal work. Our flexibility allows us to adapt to the client’s workflow instead of requiring the client to conform to ours.

What is your greatest competitive advantage?

Our greatest advantage is our people and their responsiveness. Technology is important, but clients still need knowledgeable professionals who understand the urgency behind corporate transactions, compliance deadlines, and multistate projects. We provide dedicated contacts, quick turnaround, transparent communication, and the ability to solve issues without sending clients through layers of bureaucracy.

Who are some of your biggest clients, and how have you helped them?

Our greatest advantage is our people and their responsiveness. Technology is important, but clients still need knowledgeable professionals who understand the urgency behind corporate transactions, compliance deadlines, and multistate projects. We provide dedicated contacts, quick turnaround, transparent communication, and the ability to solve issues without sending clients through layers of bureaucracy.

Website: uragents.com

The Partnership

When Patrick Eyberg, Executive Vice President of Operations at Universal Registered Agents, first considered Marcus Evans, he wanted to be sure the investment would deliver value. Although URA’s CEO was already familiar with the Summit format, Patrick carried out his own research, reviewing the event, attendee profiles, and potential return on investment.

The opportunity to meet directly with senior legal decision-makers ultimately convinced the team to participate. Since then, URA has generated new business opportunities and built valuable relationships through the Summit experience.

The Challenge: Reaching the right legal decision-makers

As a provider of registered agent and corporate compliance services, URA needed an efficient way to engage senior legal professionals and decision-makers within target organizations.

The challenge was not simply increasing visibility, but ensuring conversations were taking place with individuals who understood the problems URA solves and had the influence to evaluate solutions or introduce the company to the right stakeholders.

The Solution: Curated conversations with senior legal leaders

The Summit format gave URA access to a carefully selected audience of legal executives through a combination of one-to-one meetings and networking opportunities. Unlike traditional conferences, where interactions can be brief and difficult to qualify, the Summit environment enabled URA to sit down directly with senior legal professionals and have focused conversations about business challenges, priorities, and potential solutions.

Preparation also played a key role. Through the information provided before the event and support from the Marcus Evans team, Patrick and his colleagues were able to research participants in advance and tailor each conversation to the individual attendee.

What the approach enabled:

• Direct access to senior legal professionals and decision-makers 
• Meaningful conversations with organizations aligned to URA’s services 
• Better preparation through advance information about attendees and companies 
• Tailored discussions based on each prospect’s specific needs and challenges 
• Relationship-building opportunities that extend beyond the event itself 
  

The Outcome: Turning meetings into business opportunities

While Patrick never expected every meeting to result in an immediate opportunity, he found the overall quality of conversations to be strong. The Summit connected URA with legal leaders from organizations the company would likely not have reached as quickly through traditional sales and marketing efforts. More importantly, those conversations translated into tangible business results.

URA has already generated new business from its Summit participation, while several additional opportunities remain active and continue to progress through the sales process. For Patrick, the value extended beyond the event itself. The Summit created meaningful introductions, accelerated relationship-building, and opened doors to prospects who understood the value of URA’s services.

Business Impact

• New business generated directly from Summit participation 
• Additional opportunities progressing through the sales pipeline 
• Access to senior legal professionals who may have been difficult to engage through traditional outreach 

• More personalized and productive conversations through advance preparation

• Stronger relationships with qualified decision-makers and influencers 

How the Summit Is Different from Other Events

A better environment for building relationships

For Patrick, one of the biggest differentiators is the quality of interaction the Summit model creates. Traditional conferences often revolve around exhibit halls and brief encounters, making it difficult to develop meaningful connections. The Summit, by contrast, provides dedicated time for focused discussions with relevant executives.

The combination of...

• Pre-arranged one-to-one meetings with qualified attendees
• Access to senior legal professionals from targeted organizations 
• Advance attendee information that enables tailored conversations 
• Strong event organization and support from the Marcus Evans team 
• A relationship-focused environment rather than a traditional trade-show experience 

...creates a setting that URA believes is far more effective for developing meaningful business relationships.

Results at a Glance

Why Universal Registered Agents continues to engage

Success depends on preparation and follow-up

Patrick believes Marcus Evans delivered on its commitments, providing the meetings, access, preparation, and level of attendee seniority that URA expected. At the same time, he emphasizes that success ultimately depends on how participants approach the opportunity. The event creates the introductions and conversations, but turning those conversations into business requires preparation before the event and consistent follow-up afterward.

For URA, that effort has paid off. The combination of qualified meetings, strong attendee access, and tangible business outcomes has made the Summit a worthwhile investment and a valuable component of its business development strategy.

A practical extension beyond the Summit

Preparing for success with MEConnects

URA also utilized MEConnects to review schedules and prepare for meetings before the event. Patrick found the platform helpful for researching attendees and planning conversations, allowing the team to approach each meeting with a clear understanding of the organization and individual they were about to meet.

His advice to other participants is simple: treat every meeting as the beginning of a relationship. Organizations that invest time researching attendees and tailoring their conversations are more likely to achieve meaningful results than those relying on a generic sales presentation.

Frequently Asked Questions

How did you first hear about Marcus Evans? What background checks did you do on our organisation and credibility?

Our CEO was familiar with Marcus Evans from his previous company and had a good experience. That gave us a level of comfort from the beginning. I still did my own research before we committed, reviewed the event and company online, looked through LinkedIn, researched the types of companies and legal leaders who attend, and used ChatGPT to help compare the investment with other conferences and sponsorship opportunities. We also talked internally about the audience, meeting format and what a reasonable return would look like. The chance to sit down directly with senior legal decision-makers was what ultimately made it worth trying.

What hesitations or concerns did you have when you were first approached?

The cost was obviously the biggest concern. I wanted to make sure the meetings would actually be with relevant decision-makers. I also wondered whether it would truly feel curated or end up being another large conference with a handful of scheduled meetings added to it.

Were any of those concerns valid? What was your actual experience?

Not every meeting turned into an immediate opportunity, but I never expected that. Overall, the quality of the conversations was strong, and we met with senior legal professionals from organizations we likely would not have reached as quickly through normal outreach. We have already gained new business from the summit, and several other conversations are still active. So, yes, there was real value beyond simply attending another conference!

How would you describe the account management service you’ve had?

The team was responsive and did a fantastic job keeping us informed before and during the summit. We had enough information ahead of time to research the companies and people we would be meeting. That preparation mattered because it allowed us to have a different conversation with each attendee rather than giving everyone the same generic sales pitch.

How did you find the qualification and matching process for the meetings you had?

The matches generally made sense for our business. Registered agent and corporate compliance services are not always something a legal department is actively shopping for on the exact day you meet them, so some of the conversations were naturally more long-term. The important part was that we were meeting with people in the right roles who understood the problems we solve and could either evaluate our services or connect us with the person who could.

Did Marcus Evans deliver everything that was promised?

Yes. We received the scheduled meetings, preparation, and access to the level of legal professionals we were expecting. The event itself was organized well, and the team was available when we needed anything. The opportunity was delivered. Turning those conversations into business still requires good preparation and consistent follow-up afterward.

Any other general comments or feedback regarding your experience?

The summit created a much better environment for actual conversations than a traditional exhibit-hall conference. MEConnects helped review our schedule and prepare for meetings. The platform could be a little easier to navigate in places, but it gave us the information we needed. My biggest advice to another partner would be to research every attendee before the event and treat each meeting as the beginning of a relationship. Showing up with one generic presentation and expecting immediate sales probably will not produce the same result.

Explore our upcoming Legal Summits

Chief Litigation Officer Summit - Official Website

IP Law Summit - Official Website

For more information, please contact: Kyriakos Xenophontos, kyriakosx@marcusevanscy.com